If you’re sending too many text messages, your messages could be caught in the spam filter. If your business sells alcohol, you can send SMS campaigns to advertise events like happy hours or drink specials as long as you have an age verification method in place. Adult or otherwise inappropriate content.The CTIA also prohibits messages that contain: That’s because the Cellular Telecommunications and Internet Association (CTIA) - a regulatory body that enforces guidelines for SMS messages - prohibits messages with SHAFT content - sex, hate speech, alcohol, firearms, and tobacco. If you’re sending text messages containing adult content, drug references, or any kind of criminal activity, your messages will be blocked by the receiving carrier. Your Message Could Be Considered to Contain Illegal Content Without this, your traditional phone number will be flagged when sending out mass messages and your messages won’t be delivered. If you are attempting to use A2P-style messaging, you’ll need to have the right type of phone number, which you receive when signing up for a text messaging service. They require the sender to be registered with an SMS application that allows them to send out mass messages to hundreds or thousands of recipients at once. When you text on your cell phone to a friend or acquaintance, you are using P2P messaging.Ī2P messages, like I mentioned earlier, are more commonly used by businesses or organizations for marketing purposes. This is known as peer-to-peer (P2P) messaging, which is traditional text messaging from one individual to another. If you’re trying to send SMS campaigns from a personal phone number, you may experience carrier filtering. → Need help choosing a number? Check out our guide to SMS number types. Check out our guides to learn more about toll-free number verification and 10-digit number registration, and chat with our team using the blue button in the bottom right corner for help. If you haven’t registered your 10-digit number with The Campaign Registry or verified your toll-free number with wireless carriers yet, your messages may be limited. To combat fraud, spam, and other illegal activities from their networks, wireless carriers require businesses to verify their phone numbers. But like most good things, it can become a bad thing if it falls into the wrong hands. Your Number Isn’t Verified by Carriers for Mass TextingĪpp-to-person (A2P) platforms (like ours) are used by legitimate businesses who want to send and manage texts to their contacts. Let’s dig into the 11 most common reasons SMS campaigns don’t make it to their destination. The first step in this investigation is to eliminate possible reasons why your messages aren’t delivering. I’ll be the Watson to your Holmes and give some possible explanations for why your message isn’t sending. Fortunately for you, I love a good mystery.
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